You’re No Penguin! What Makes You Different? – video

Ushuaia, Argentina, 21 January 2009

Of penguins and personality.

It’s my first time around a penguin colony. Luckily, I had just met Dyan deNapoli, The Penguin Lady. Dyan explained that penguins personalities are similar to cats. After a morning around this colony, I still can’t keep track of a single penguin without confusing it with the others. Yet, I know they are not alike.

I remember working  in “cube land”. At times, it felt like I was just another indistinct ID number. Now one of the things I most enjoy is helping clients clearly define the qualities and experiences that make them both unique and desirable employees. Defining what makes you different is how you will stand out, get the interview, and land the job. What that requires is knowing who you are, or to use the cliche, “what you bring to the table”, and putting it into direct language. What’s the simplest way you can state it?